A dream dinner may bring to mind a free steak for some people. Dream Dinners is also a quickly rising food franchise business. It involves prepared menus and locations where people go to receive instruction in cooking them. It’s one of those ideas that has people slapping their foreheads while exclaiming “why didn’t I think of that”?
Americans are busier than ever before. Work and school and a variety of other activities for family members mean it’s harder than ever to eat well . Sure there are many quality frozen and ready made foods, but somehow it’s never the same as a good home cooked meal. But when the typical day involves so much, who has time to cook, much less time to plan a menu or learn how to make the items on it? That’s where this franchise steps into the picture.
This is how it functions. People visit the location and then choose up to all 14 items on a provided menu. They then pay for the number of servings desired. Then they cook it while still at the shop. There are both private and public supervised creative cooking sessions. It’s as if a cooking show host steps out of the television to show people how to make the meal.
It sounds a lot more expensive that it really is. Although salads and side dishes are separate, the main course is only about $3.50 per serving for all 14 meals. A total of about $5 per serving isn’t a bad price to pay for a good meal. Not only are the meals provided, but the family can enjoy the cooking experience in a setting where it’s ensured that they’ll prepare the meals the right way.
This is a franchise business. And there’s been some controversy behind the franchise. It’s not the food or menus or preparation, but rather the franchiseesSome of the franchisees aren’t happy. Forbes magazine published a detailed account of Dream Dinners in early 2008. The story made the corporation look pretty bad. The new concept quickly gained popularity and attracted would be business owners. But it seems the business plan wasn’t strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. The article detailed what was described as misrepresentations of the profit possible, and thus the overall valuation of franchises.
Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered.
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